In this exercise, you created a customer material information record for a customer that uses a different name for inventory items purchased from you….

In this exercise, you created a customer material information record for a customer that uses a different name for inventory items purchased from you. In a later exercise (SD22), you use this record to help process an order for the customer.

Which does the use of a customer material information record directly enhance more so – an organization’s value chain or an organization’s supply chain? Explain.