marketing plans and customer satisfaction

Assignment 1: Discussion—Marketing Plans and Customer Satisfaction

Corona beer is the number one imported beer into the United States, and has developed into a global brand (General Distributors, Inc., n.d.). Corona created its competitive advantage through an innovative marketing strategy.

Like Corona beer, identify a recent example of a firm that was cited as having a competitive advantage due to its innovative marketing plan. Respond to the following:

• Discuss implementation activities that positively impacted customer satisfaction.
• Describe three advantages and three disadvantages of standardizing the marketing mix worldwide.

Write your initial response in approximately 300–500 words. Apply APA standards to citation of sources.

By Saturday, July 5, 2014, post your response to the appropriate Discussion Area. Through Wednesday, July 9, 2014, review and comment on at least two peers’ responses. Do the following when responding to your peers:

• Read all your peers’ postings.
• Respond in a substantive way by addressing issues brought up in your peers’ posts. Please note that simply registering your agreement with a peer’s post is not considered a substantive response.