philadelphia 76ers will have guys night out campaign group 4 tickets purchased 35 ticket
Philadelphia 76ers will have a “guys night out” campaign. For a group of 4 tickets purchased at $35 per ticket level, fans will receive a free beer and a hotdog. The cost of a beer and a hotdog to the 76ers are $2.1 and $2.3 respectively. Also, the marketing department spent following on local ads for the game including fliers $3,000; newspaper $8,000; radio station $12,000, and TV $40,000. (a). list all the Variable Costs and Fix Costs of the campaign. (b). calculate the break even point in terms of the group set (4 tickets a set).
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