Questions for Mystic Monk Coffee Page C-2 Page 417 CASE 01
InstructionsQuestions for Mystic Monk Coffee (Bill Cutterz will NOT be assessed for a written case analysis).Your are NOT required to engage in external research-just read and respond to the case information in the text book.Case questions-answer each question separately.1. What is Father Daniel Mary’s vision for the monastery? What is his vision for Mystic Monk Coffee?2. Write a mission statement for Mystic Monk Coffee. Review the information from Chapter 2 to assist your thinking for this answer. .3. What is Mystic Monk Coffee’s current business strategy? Explain.4. Assess the financial viability of the current business model. Is it profitable? Sustainable? Will it enable Father Daniel Mary to reach his vision for the monastery?5. What strategic recommendations and suggested changes would you make to Father Daniel Mary with respect to (a) long-term direction for Mystic Monk Coffee, (b) its business model, and (c) operations?Provide reasoning to backup your answers.