Ryan is debating whether to gift property during his lifetime or to let his heirs inherit. The heirs are in the 24% tax bracket.

Ryan is debating whether to gift property during his lifetime or to let his heirs inherit. The heirs are in the 24% tax bracket. The property in question is stock with a basis of $200,000 and a current FMV of $300,000. He expects it to at least double again before he dies. There will be no estate tax due when he passes because his estate is, and will remain, well below the exemption amount. 

What would be a good strategy for him?