That teenagers love her unique clothes. Many of the students from the University like her accessories and top combinations which they pay more for than the teens. Sororities ask her to design a pendants for formals. She has also a large group of single/married females (24 to 35 years) who frequently buy the more expensive specialty products (handbags). Her ROI is highest with this group but they are very selective and sometimes does not buy her recent designs. The teenagers are less selective and will buy just about anything on sale. The University students are more likely to buy less unique designs that produced in multiple lots e.g., ten tops with similar color combinations.
Case 1: Target Marketing Develop a matrix to reflect potential profiles of this market.