Pisa Pizza, a seller of frozen pizza, is considering introducing a healthier version of its pizza that will be low in cholesterol and contain no…

Pisa​ Pizza, a seller of frozen​ pizza, is considering introducing a healthier version of its pizza that will be low in cholesterol and contain no trans fats. The firm expects that sales of the new pizza will be $ 24 million per year. While many of these sales will be to new​ customers, Pisa Pizza estimates that 28 % will come from customers who switch to the​ new, healthier pizza instead of buying the original version.