ry’s How strong is the company Ben Cohen has built? What are the keys to Ben and Jerry’s success? How are these similar to those of Nantucket Nectars?…

Ben and Jerry’s

·     How strong is the company Ben Cohen has built? What are the keys to Ben and Jerry’s success? How are these similar to those of Nantucket Nectars?

·     Has B&J’s social mission been an advantage or a constraint to the company thus far?

·     Why did Unilever acquire Ben and Jerry’s? How did it fit into their portfolio?

·     What challenges confront Yves Couette?

·     How should Couette address international expansion? How can/should B&J’s culture be exported?

*Thorough answers only*