Ben and Jerry’s
· How strong is the company Ben Cohen has built? What are the keys to Ben and Jerry’s success? How are these similar to those of Nantucket Nectars?
· Has B&J’s social mission been an advantage or a constraint to the company thus far?
· Why did Unilever acquire Ben and Jerry’s? How did it fit into their portfolio?
· What challenges confront Yves Couette?
· How should Couette address international expansion? How can/should B&J’s culture be exported?
*Thorough answers only*