You are a group of advisors to the Management Board in your company In determining the company’s…

You are a group of advisors to the Management Board in your company

In determining the company's strategy in the next 5 years, our managers have required you to prepare a market report. The market report should, as a minimum, address the following

1. A description of your company and the industry your company is in, including

• An overview of the company.

• An overview of the industry including some key statistics such as revenue, employment, the industry's contribution to national GDP, and industry growth rate)

2. An analysis of the market structure the industry is in, including

• The type of market structure it is in and why based on the characteristics of the industry).

• The market leaders in the industry and some statistics about them.

3. A discussion about

(i) two determinants of demand, and

(ii) two determinants of supply for your products or services that you consider to be the most influential

4. A discussion about the demand elasticity for your products or service(s) which answers the Following questions:

• Is your products or services elastic or inelastic? Why?

• What are two factors that you consider affect the elasticity of demand for your product for line of products, the most? Why so?

(You can research for evidence to justify your arguments)

5. An analysis of a recent event that has for is likely to have substantial impacts on your industry. The analysis may include:

• A brief description about that event How has that event affected (or is likely to affect the market demand and/or supply?

• What is the likely effect of that event on the market price and quantity?