Your company’s sales and marketing management team does a very good job of extracting competitive advantages from the firm’s marketing channels.

Your company’s sales and marketing management team does a very good job of extracting competitive advantages from the firm’s marketing channels. A key to this success is the comprehensive marketing channel review that is done annually to ensure all aspects of the channel strategy are working harmoniously and effectively. In this annual review, all channel elements including channel leadership, channel conflict, channel integration and channel cooperation issues are reviewed and addressed as needed.